Viewers of quality television here in this part of the world have enjoyed 2 seasons of Mad Men, a terrific AMC program (programme for you speakers of another Queens’ English …) set in a golden era of marketing, fashion and foundation garments. I feel an almost inexpressible sense of loss for not having knowingly lived, thrived, dined and dressed in this peak time of imagined American possibilities. If I did, I am quite certain that my feminine aesthetics have been carried with me, wholesale, freeze-dried and perfectly preserved through the burning bras, de-sexed power suits and clumpy platform soled shoes of eras that followed too, too fast on the click clacking heels of this innocent and imperfect window on our then limitless, frightening future.
Apart from the terrific writing, the unsurpassed art direction, lighting and camera work, and the gorgeous, make you want to cry good wardrobe, this show is to be admired for its own marketing and promotion acumen and execution. Season 3 premieres on 16 August. Just 2 weeks plus till a long overdue sighting of Joan in a bullet bra. God speed the day. In the meantime do visit the site, and get caught up in the past. You will find a simple little interactive game that whisks you back in time, with the gender assignment you feel most comfortable in. A few clicks, a little thoughtful consideration about just who you are and/or were, and presto … a lovely screen saver or perhaps an internet avatar for your personal use.
Petra of the Past is pictured here. I have not made up my mind as to whether of not Sterling Coopers comps are up to standard for my luxurious line of intimates. Fully fashioned stockings, OBG,s and super-engineered brassieres for the beautifully shaped girl on the go. But I do suspect that in this life I was able to get my way, in a very efficient way. And I will unnerve the Account Director by insisting on paying for my own cocktail, thank you very much.
Go have some fun, and may your closets and drawers of the present always be filled with pretty things of our past.