Showing posts with label Assets. Show all posts
Showing posts with label Assets. Show all posts

Jan 14, 2010

Pantyhose Parade – High Waist Sheer Combat Round II

As promised in late December here, we move on to the SCC (Sara’s Corporate Conference) featuring an epic intra-brand battle of the bulge between Spanx, and her value priced sibling, Assets by Sara Blakely. To recap the procedure, I go shopping. Then I cast a flinty eye upon my sheer thigh, take copious notes, and apply a series of grades to the product . Finally, I run those numbers through a scoring algorithm of such complexity that steam emerges from my laptop vents and I get a nice facial in. The results are shared with you, dear reader, and I feel as though in some way, I am of service. Perhaps the authorities on my home planet will see this goodness in me, and organize the long promised rescue mission. I do live in hope.

In Round One, Donna Karan notched out Ann Taylor to emerge from the Ivy League Conference a glittering winner. This week, its up and over with the girl who started this whole wonderful trend of shape shifting hosiery, the lovely Sara Blakely. Way back in 2001 Sara really quite single-handedly brought a then revolutionary hosiery product to market designed to flatter both the legs and the butts of their bearer. VPL’s were the enemy, and Sara was relentless in her war. I love that sort of moxie, and really admire people who challenge the status quo. It never hurts if they are completely cute either.

Spanx went from strength to strength, broadened product lines, penetrated the shelves of some upmarket shops, won an endorsement from Oprah, got flashed on numerous occasions by the lovely
Tyra Banks, and really grew a nice little business. This attracted the attention of all sorts of bigger vendors who have shamelessly aped the Spanx approach. I suppose that is how the free market is supposed to work, but that is not my arena of expertise. Personally, I am more in pursuit of a run-free market.

To fuel growth and fend off the catty competition, Spanx created a value line known as Assets by Sara Blakely which today stack the shelves of some more down-market general retailers, notably Target here in the US of A. There is a lot of mirroring and overlap between the 2 product lines which gives us all choice. The choices this week are the All The Way Up! High-Waisted Full-Length Pantyhose (pictured at left) and the Assets Perfect Pantyhose High Waist (below right).

These twisted-yarn sisters share a lot of DNA, so lets speak quickly about what they have in common and how they differ from top to toe. I will now switch up sports metaphor from basketball to tennis. Shared DNA? I think we can think of Spanx as Venus Williams, and Assets as Serena Williams, grappling in a leggy tie-break. Game on.

Waist-band: Similar construction, highly elasticized, non-grip material for both. Let serve. Spanx Love, Assets Love.
Torso reinforcement: Extra belly panel in the Spanx, uniform reinforced hosiery approach in the Assets. Spanx 15, Assets Love.
Gusset: The Spanx have a fully lined, trap-door gusset that facilitates (for some) easier calls of nature and an au naturelle approach to what is worn underneath, while the Assets have a typical, closed cotton panel. Spanx 30, Assets Love
Thigh – Smooth compression to 4” below the crotch line, with a clean, unfussy transition to sheer leg portion. Same, same. Let serve, the game remains Spanx 30, Assets Love
Leg Feel: Spandex Lycra© (15-19%) in aggregate for both, but with slightly distinct finishes and feels. The Spanx are more elastic and really adhere, practically glues to the leg, and do not wick very well. The Assets just feel better to me, both to hand and leg. They are more silky, and glide and give a little more easily. Spanx 30, Assets 15.
Leg Finish: They are both mid-sheer, good looking, somewhat dressy tights, but the Assets look a little better, slightly dressier, just a scooch more polished. They also catch light a touch better, and give off a little glamour and glimmer. Spanx 30, Assets 30.
Toe: Sandal toe for the Spanx, lightly reinforced toe for the Assets. More shoe choices for the pricier pair, longer (theoretical) last for the Assets. I am a closed-toe gal on a budget, so the line judge calls a foot fault on Venus and the point goes to Serena. Spanx 30, Assets 40.
Price: Serving for the game, Assets throws an ace. Spanx were defenseless really, retailing at $28.00 to little sister Assets aggresive $16.00.

Game, set, and match to Assets.

A tennis match is typically closer than the score indicates. My grading machine turned out scores for these products that are the closest that any two pairs of tights have been in 1 year plus of hosiery reviews here. They scored within 0.1% of each other, with the Assets getting the barest margin of victory of all times. I will share all the scores with you at the conclusion of this odd epic.

In the meantime, to the mother of these superb, game-changing prodigies Ms. Blakely, I say sincerely thanks. What pride must be yours.

More will follow including a battle between NCAA (Nice, Cheap, All-American) Conference entries from L’eggs next time in the Pantyhose Parade.

Till then, happy dressing and happy everything else.

Dec 10, 2009

Petra’s Pantyhose Parade – New Heights

Over the course of the last year I have made a regular passion of reviewing and ranking standard issue, natural-waist, sheer tights. I am at a bit of an impasse though you see. I have started to run out of new product to review. O, I know, I am missing Falke, and Mantoux and Fogal and too many to mention, but these delights are simply not falling off the shelves here locally. Come the new year, I mean to do a little more shopping online. Just for now though, little brown packages tied up with string are not amongst my favorite things.

I have accumulated a fair number of tights of a different class in my many shopping sorties this year. High-Waisted Super Slimming Pantyhose. Not your standard issue control top sheers, no ma’am. They might be better described this way:

Two garments, dear to the hearts of lingerie enthusiasts everywhere, girdle and stockings, have been shot at each other, as though from opposite ends of a lycra-rich super-collider, super-conductor. The hybrid that survived and glows in the still steaming wreckage is, to me, the peanut butter and chocolate, the champagne and popcorn (ed. no fooling, a great match, try it) of modern era, non-retro foundation garments.

When I run these rib-cage ticklers through the Petra’s Pantyhose Parade scoring algorithm though, something simply does not work. I suppose that like anything shot through a super-conducting super-collider, they elude the generally agreed upon laws of physics. At the same time, they do though have an enormous impact on the known laws of physiques,and that piques my interest, meriting the creation of a new class of hosiery, and a new math to evaluate them with. Some opening notes on this planned series are tendered here today.

What qualifies them in? Quite simple really: If you can pull them up to your bra-line without voiding the manufacturers warranty, they are in!

Why wear them? Well, for starters, admire the picture on the right. I simply could not understand the person who would not want at least to try them on. Male, female, straight, not, soldier, sailor, tinker, tailor, I mean, people, please

Why else? Because, like Everest, they are there.

For those of you not yet convinced, would a handful of feature, advantage, benefit statements work? Let us try.

Slimming is good.
Smooth surfaces beneath clingy garments are good, and
If quality hosiery feels good, then more of it must feel better, no?

The defense rests.

The prosecution will of course point out the following:

More hosiery means more money.
When nature calls, you must be prepared for a little grappling, and
Gravity always gets its way. Anything not nailed or glued in place will slide down a tad.

Well, no pain, no gain says I, so its time for a high stepping parade. Here are the contestants, in no particular order: the L’eggs Silken Mist Waist Cinching Shaper, the L’eggs Profiles Waist Smoother Toner, the Assets by Sara Blakely Perfect Pantyhose High Waist, the Spanx All The Way Up! High-Waisted Full-Length Pantyhose, the Ann Taylor Sheer High Waist Control Top Tights (pictured at left), and the Donna Karan Body Perfect Waist Embrace Sheer Pantyhose. I may stumble upon one or two more of this class on my travels. If I am missing any obvious candidates that you, esteemed reader, believe should be under this lasses glasses, just drop me a line. Can’t find the Wolfords anywhere, and lord I have tried. If you know where I can find a medium in black, I am willing to trade my collection of rare Barbara Feldon memorabilia for them. A second mortgage is not absolutley out of the question either I suppose.

The criteria that they will be judged on goes as follows. Price will be a factor, yes, but less of a factor than in my standard sheers formula. Compression and smoothing is what these garments promise, and so I will hold them to their own standards (do they preen and prune and nip and tuck us well?). Gravity fighting (do they stay up or do they go inner tube at the waist?). Feel, to the leg, the body, and the hand (do you want to wear them?). Beauty on the leg (naturallement, would you be proud of their appearance, and look like a slimmed down million dollars?). And finally, judges prerogative – a random Petra Value that will express my delight or consternation about …. well I don’t know quite yet. We both will soon though.

Back next week with the first edition

Nov 12, 2009

Petra’s Pantyhose Parade – Anti-Pantyhose Defamation League Edition

Darlings, two things, first: Don’t believe everything you read.

Some samples for your consideration:

…They too got quite a large run in them the first day, it's continued to get larger….
… don't plan on taking them up and down more than a few times before you have an enormously wide runner …
… First wearing yielded several holes and runs. Nail polish patches. Second wearing? Huge runs and they went in the trash,
(and lastly)
… I wore them for one day....there are multiple holes & runs in them already.


These comments, gleaned from the Target web site, were read before I purchased (and with no small trepidation friends), this weeks model and sliding them under my high resolution thighcroscope©. You can imagine, I was prepared for a let down. Happily, a let down that did not happen. I was reminded of something a rather wise person said to me under forgotten circumstances years ago, and so secondly: A good carpenter never blames the tools.

Now, before I go to this weeks product review I want to tug on your scarf a second. Ladies and sometimes gentle men, take your time dressing, take care while dressed, and take care undressing. Please. Yes, I understand that life is busy and that we have many pressing demands. But dressing is a nice ritual, so take an extra minute, catch your breath, and be mindful of what you are doing. This will not only help you look great and feel comfortable, but will allow you to get value for your money. When that happens you will likey spend more time being happy about your choices, and that cannot be bad.

Before naming and reviewing the slighted tights, I will refer you (you genetic girls and full-time women too), to two helpful links:

For a primer on hosiery care please visit the erudite Tights Lover at

The Panty Drawer . Sound advice.

For a game-changing, step by step tutorial on how to correctly don a pair of tights, take a minute after that with
Shapings.com. For those of us made neither of money or porcelain, knowing these things will help.

And now, back to our previously scheduled programming. Thank you for your patience.

Long time readers of these Voyages en Rose know that I harbor a smoldering crush on the founder and leader of the
Spanx empire, Sara Blakely. Smarts, initiative, innovation and beauty, there is a lot to like. Truly, the world owes here a little round of applause for breathing modern life into a foundation garment industry in long decline. Her Power Panty’s helped raise consciousness about butt and belly shaping aids, and in so doing, brought them out of the intimate recesses of the boudoir and into the boardroom. This ever growing class of underthings have, in the process of their popularization, eradicated an aggregate length of visible panty lines that would stretch to the moon and back. God bless Sara.

I had worn (quite happily) the Spanx High Waisted sheers in the past, but for a couple of reasons did not review them here. My formula is built to evaluate standard issue sheers and was not as kind to Sara as her super-reinforced, stealth technology shaping hose were to me. I wanted to redress her absence from my rankings here this week, and so picked up a pair of the Spanx value brand entry,
Assets by Sara Blakely. Assets can be found at Target amongst other such places, while the principal and pricier brand, Spanx, is found typically in slightly more upmarket shops. At the top end is the Haute Contour line, luxurious figure fixing finery to be loved and desired surely, but for me, shunned until I get down to 1 mortgage payment.

In any event, about the
Perfect Pantyhose. I will first focus on the unique, and superb element of these hose that I would want to see on everything I wear. An absolutely superb waistband (pictured above). Broad, soft and sure, with a gentle, accordioned elastic that breathes with the fortunate and flattered form contained therein. It is the very height of comfort. Throughout the panty, the weave has a strong bias against being hoisted unattractively above ones skirt line, which, given how much time I spent propped up on high bar stools is a key consideration.

Modesty preserved then, let us travel now in a southerly direction. Superb comfort, excellent fit, and all the smoothing and trimming elements that both cross dressers and any women desirous of a flatter tummy requires. Booty territory gets some attention too with a little lifting effect in the right place. Thigh slimming reinforcement runs to roughly 4” down-leg and fuses smoothly with the sheer boot portion. Lastly on fabrication, the toe seam is very subtly and beautifully finished. Sandal ready, again provided you put a moments care into pulling them on.

Clearly, in construction, this is a garment meant to withstand long days, and many of them, notwithstanding the harsh words from the reviews above. I have now given these 2 full days of wear and one washing. Good as new. A very durable feel without the sacrifice of any of the nice feminine softness that we want from our prettiest things. And now, to the leg, where the feel, finish and fashion elements show.

From mid-thigh to tip-top, this well elasticized 16% Lycra run resistant yarn has a nice dressy, but not flashy look. I suspect they are close to 15 denier sheerness which is fine enough to say “come hither” at the same time as they effectively obscure the blemishes you may have picked up shaving or falling out of trees in your youth. Glide happily from day to night without being out of place, any place. Comfortably too, as cool as they are. I can distinguish no material difference between the look and feel of these relative to the marquee Spanx line of sheers. Possibly just a little softer even, but with at least 99% shared DNA in the pretty little family. Yeah, at nearly half the price.

Price must always be a consideration though. At $12.00, these retail at 2X of a recently reviewed entry from
Sears. Are they twice as good? By any objective measurement, no. But there must be some subjective impulses we follow, and follow these I will. Good, strong scores all around with high Random Merit points for the waist construction. Even burdened with a not-everyday-wear price point, the Assets Perfect Pantyhose slide and shimmer into 8th spot on the crowded Pantyhose Parade Podium with 162.1 points in a mathematical tie (our very first) with Victoria’s Secret Flatter-Me Control top. I drop Victoria a notch down by virtue of the truth that she exists only in imaginations while Sara exists in the flesh. Truly, there is a woman I could go shopping with. Any of these terrific tights are, to me, go-to choices if what you are out for a just a little less of you and a little more of oomph. Just please take care of them, and they will take care of you.

Happy Dressing, and everything else…
 
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